Mizuno, the Japanese sporting goods brand, has selected global digital shop Dept as its lead creative agency. Dept will handle the company’s creative, digital and e-commerce strategy going forward. Its goal will be to strengthen the Mizuno brand, doing so by focusing partly on its e-commerce strategy in the Europe, the Middle East and Africa region. Dept will create seasonal campaigns for multichannel purposes. “Partnering with a global sports brand is a unique opportunity for Dept to put all its expertise to work by consolidating the brand and creating work that sets us apart in the digital space,” says João Inácio, Dept associate creative director.